Virtual Reality (VR) - An exciting topic with enormous potential and an almost infinite amount of possible applications, which is now just ahead of its big breakthrough. The topic is driven by massive investments from companies like Facebook, HTC, Google or even Samsung. On the hardware side, technological revolutions such as the Oculus Rift or the HTC Vive are accelerating the evolution of VR-gear that will expand the possibilities for creative minds to infinity. The moon landing was broadcast on live TV. With VR technology we will experience the landing on Mars in unimagined intensity, as if we were astronauts ourselves.
Photo and video shooting in 360º mode provides the viewer with extraordinary spatial awareness. The experience of 360° images allows for a better perception of dimensions, surroundings and atmosphere than is possible with conventional camera / video technology. On computers, smartphones or tablets, the viewer can look and orient himself in the picture / video at his own discretion. A further increase is possible by viewing with VR glasses. In VR, one can figuratively "dive" into a whole new world!
3D renderings and animations are a simple, comprehensible and versatile medium in order to present even complex issues in an easily understandable way. They make it possible to gracefully emphasize the highlights of a product without language barriers. In addition, renderings and animations help to build a modern, innovative company image.
Through the combination of real-time and VR, the viewer feels subconsciously that the illusion is real and experiences full immersion into the virtual world around him. This creates infinite possibilities for creating virtual environments and bringing the viewer directly into contact with your themes or simply providing for a lasting experience. In doing so, interactive content, linear (guided) presentations or even 360 ° videos become a fascinating and lasting impressive experience.
With this type of representation, a slightly offset image is produced for both eyes, which ensures a visible depth effect. This allows the atmosphere of a recording to be transferred without loss and an impressive experience can be created.